Giving Day Campaigns

Art Direction • Graphic Design • Videography

About

I led design and creative marketing for UNC-Chapel Hill Library’s annual giving day. The primary goal of the day is to establish new donors, engage with existing donors, and generate excitement about campus libraries. It’s an opportunity to promote the library as the heart of campus and university research.

My Role

Directed production of digital and print marketing assets within university giving day branding guidelines.
Designed exclusive swag: custom illustrated sticker design and magnet design.
Produced and edited video content.
Collaborated with Library Development Office on visual storytelling for web, print, and physical spaces.