Integrated Fundraising Campaign

About

A month-long giving campaign that motivated donors to support the libraries through an exclusive tote bag incentive. All donors who made an online gift of $35 or more to the University Libraries received an exclusive Friends of the Library tote bag.

My Role

• Provided creative direction of visual campaign for a targeted audience.

• Designed compelling tote bag.

• Designed marketing assets across print, digital and web.

• Photographed bag for use in marketing materials.

Outcomes

2024 campaign: Approx. 180 eligible gifts raising over $16k. Over 50 new donors.

2025 campaign: Approx. 250 eligible gifts raising over $21k. Over 70 new donors.