Library AI Studio

About

I led visual communications strategy and visual marketing production for the launch of the University’s first AI-focused learning center. I worked directly with Library AI Studio staff and other key stakeholders to ensure the brand was reflective of the Studio’s mission and vision.

My Role

• Planned creative collateral for AI Studio program (brand, swag, digital graphics, web graphics, print materials).

• Directed freelance graphic designer on visual brand creation and brand guidelines.

• Advised AI Studio leaders on impact and placement of environmental graphic installations.

• Collaborated with freelance designer to design environmental graphics.

• Coordinated printing and installation of environmental graphics with University approved vendor.

• Collaborated with freelance photographer on marketing photography.

• Designed digital and print promotional graphics.

Outcomes

• Established a distinct, scalable visual brand that established the AI Studio as the campus hub for learning about AI.

• Successfully hosted grand opening event with approx. 150 guests including the Unviersity Chancellor and Vice Chancellor.